Editing and Publishing Science (New Media Direction)
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Programme Code: 050304   Duration4 years
Educational Objectives:
To train the talents who adjust to the development of the publishing industry in 21st century, correctly grasp the theory of Press and Publication and related policies and regulations, with the theoretical knowledge and skills of editing and publishing under the new media environment; have a wide spread of knowledge and culture;skilled master of modern media publishing planning, publishing industry, management, marketing, and other publishing comprehensive knowledge; master the technology and knowledge of publishing books, newspapers, Internet and other electronic publishing;are provided with the media planning and marketing efforts to work in various institutions, publicity departments and the news media, and adapt to the modern era of complex cross-media management talent.
Programme Features:
The major attaches importance to education in communication and cultural knowledge;focusing on the students’ practical abilities in relation to new media and comprehensive publication; highlighting the theory and practical abilities which prepare the students for the developmental needs of the modern publishing industry; keeping the publication planning and marketing, publication management, Journal publishing, book publishing and electronic publishing as the main training direction
Educational Objectives:
   The major attaches importance to fundamental knowledge of literature, history, philosophy and art; try to help students to obtain high quality of humanity and culture, improved preliminary aesthetic ability on the literary and artistic work and the ability of clear thinking and accurate language expression. The major also emphasizes fundamental knowledge of research methods in social science which would help the students to obtain the ability of discovering, analyzing and solving problems. The major pays attention to teach the theory and practice of editing and publishing, enhancing the students’ professionalism. The major still would improve students’ organizational and managerial capacity by teaching managerial knowledge. What’s more, the teaching of cross-cultural and international knowledge helps improve students’ sociability under the global environment, and enhance the cooperation and communication skills with people from different culture background. the major would make students pursue civilization heritage, the truth, the rejuvenation of nation, as well as the benefit of human race; down to earth, hard working, excellence striving; and with the correct legal awareness, professional ethics and a strong sense of social responsibility, as well as strong initiative, responsible and cooperative awareness.
Knowledge Structure
A1 Fundamental knowledge of literature, history, philosophy and art;
A2 Fundamental knowledge of social science research methods;
A3 Fundamental and frontier knowledge of natural science and engineering;
A4 Fundamental knowledge of mathematics and logic;
A5 Core knowledge of a certain professional area;
A6 Knowledge of specialized technique;
A7 Management knowledge;
A8 Cross-cultural, international knowledge.
Ability Requirements
B1The ability of clear thinking and accurate language expression;
B2 The ability of discovering, analyzing and solving problems;
B3 The ability of critical thinking and independent working;
B4 The ability of cooperating and communicating with different people;
B5 Preliminary aesthetic ability on the literary and artistic work;
B6 At least one foreign language proficiency;
B7 The capacity for lifelong learning
B8 Organizational and management capacity;
B9A sense of innovation and creativity;
B10 Analytical writing skills.
Quality Requirements
C1 Ambitious, strong-willed—with the pursuit of civilization heritage, the truth, the rejuvenate of nation, as well as the benefit of human race;
C2  Diligent, pragmatic, down to earth, hard working, excellence striving;
C3 Physical and mental harmony, open-minded—with good physical and mental quality, as well as the tolerant mentality of multicultural and broad international perspective;
C4 Quick thinking, innovative awareness——diligent in thinking, good at research, with strong interest in innovation, full of curiosity and desire to solve problems;
C5Noble values—with the correct legal awareness, professional ethics and a strong sense of social responsibility, as well as strong initiative, responsible and cooperative awareness.
Degree Conferred: Bachelor of Arts
Main Courses:
Editing Science, Fundamentals of Communication, Introduction to Journalism, Chinese classical literature, Chinese Modern and Contemporary Literature, Multimedia Material Production and Processing, The History of Editing and Publishing around the World, Editing of Newspaper and Magazine, Introduction to Digital publishing, Software Applications of Internet Editing
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