Art Design
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Programme Code: 050408    Duration4 years
Educational Objectives:
Students of this programme are expected to have a comprehensive development in morality, intelligence, physical performance and aesthetic appreciation.
Objective 1:[Foundations and Professional Knowledge]Train students to grasp the basic knowledge of specialty principle, method and make preparation for using them to the art design practice through grasping the method of shape, structure, sketch up and creation.
Objective 2:[Ability to Solve Problems] Students will be able to creatively solve problem in practice with creative knowledge.
Objective 3:[Artistic Accomplishment and Innovative Thinking] Let students recognize the high artistic accomplishments is the driving motivation in creative activities, it can be induced to create inspiration, cultivate students’ innovative design thinking.
Objective 4:[Design Presentation Ability] Training students to be able to skillfully express their design ideas, processes and outcomes.
Objective 5:[Modern Design and Art Ideas] Training students to have sensitivity of modern design and have clear understanding of modern art concepts.
Objective 6:[Global Design and Artistic Tide] Training students to be competitive enough to enter and even to lead global trend of design and art.
Objective 7:[Lifelong Learning] Art and Design graduates will be able to meet the needs of becoming advanced and comprehensive talents in Art and Design catering to the social development. They need to have the ability of life-long learning.
Speciality Features:
Art and Design is a comprehensive applied science. This profession focuses on interdisciplinariness with equal emphases on arts and science, emphasizes the internationalized vision, and improves teaching by means of practice. The application of new technology and new material also fully reflects systematization, innovation and creativity. Through social marketing and design units in the departments of practical ability exercise, students can hold effectively in the design of art design program, thinking and method, and the design and production, design and market, the relationship between life and design.
Educational Requirement:
The profession trains comprehensive talents with socialist modernization consciousness and they are trained to develop morally, intellectually and physically toward the 21 century. We should train students to systematically grasp the basic theory and related skills of Art and design, have a high artistic accomplishment, innovation ideas and modern design concept, and have the ability of art design, teaching, scientific research, production and management, understand the latest achievements of domestic and foreign art design and development trend, become advanced and comprehensive talents in Art and Design catering to the social development.
Through this professional course of study, and make students have a solid theoretical knowledge and related disciplines of specialized knowledge. With strong design practice, the production process and computer application ability, students can use all kinds of comprehensive subject knowledge to solve practical problems, be able to participate in various kinds of project engineering, like art design and modeling creation in art.
Knowledge Structure
A1 Fundamental knowledge of literature, history, philosophy and art;
A2 Fundamental knowledge of social science research methods;
A3 Fundamental and frontier knowledge of natural science and engineering;
A4 Fundamental knowledge of mathematics and logic;
A5 Core knowledge of a certain professional area;
A6 Knowledge of specialized technique;
A7 Management knowledge;
A8 Cross-cultural, international knowledge.
Ability Requirements
B1The ability of clear thinking and accurate language expression;
B2 The ability of discovering, analyzing and solving problems;
B3 The ability of critical thinking and independent working;
B4 The ability of cooperating and communicating with different various people;
B5 Preliminary aesthetic ability on the literary and artistic work;
B6 At least one foreign language proficiency;
B7 The capacity for lifelong learning
B8 Organizational and management capacity;
B9A sense of innovation and creativity;
B10 Analytical writing skills.
B11The ability of accurate and various visual language expression
Quality Requirements
C1 Ambitious, strong-willed—with the pursuit of civilization heritage, the truth, the rejuvenate of nation, as well as the benefit of human race;
C2  Diligent, pragmatic, down to earth, hard working, excellence striving;
C3 Physical and mental harmony, open-minded—with good physical and mental quality, as well as the tolerant mentality of multicultural and broad international perspective;
C4 Quick thinking, innovative awareness——diligent in thinking, good at research, with strong interest in innovation, full of curiosity and desire to solve problems;
C5Noble values—with the correct legal awareness, professional ethics and a strong sense of social responsibility, as well as strong initiative, responsible and cooperative awareness.
Degree Conferred: Bachelor of Arts
Main Courses:
Discipline-based Course: Basics of Design1, Introduction of Art, History of Art and Design;
Product Design: Model Making, Design Procedures and Methods, Structure,Material and Technology of Product Design, Research and Planning in Product Design, Special Design in Practice
Environmental art and design: History of Garden and Interior Design, Model design and fabrication, Interior Project, Design Landscape Project Design;
Fashion Design and Engineering: History of Costume and Fashion, Costume Techniques, Draping, Thematic Design, Costume brand planning.
Ceramic Art and Design: The Art History of Chinese Porcelain and Ceramics, Ceramic Technology, Die forming, Ceramic Glaze, Ceramic Design.
Comprehensive Art and Material Performance: Painting, Animation, Materials and Performance, Thematic Art.
Featured Course:
Bilingual Courses: Design Management
Research Courses: Elite Course, Thematic Design, Thematic Art
Seminar: Design of art and culture , Design and Technology,
Entrepreneurship Education Courses: Creative Industries and Entrepreneurship


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