Communication Studies (Cross-Media Journalism Direction)
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Programme Code: 050305    Duration: 4years
Educational Objectives
Our department provides professional training for senior professionals in mass communication engaged in editing, reporting, TV broadcasting, program hosting, news spokesman, media planning and managing of media theory and communication technology for enterprises and institutions (such as news department, communications and marketing departments, radio and television departments) and relevant government departments.
Objective 2: (good technical abilities in the special field) train students to strengthen the basic technical abilities in interviewing and writing techniques as well as television reports, internet editing etc. and their capability of social intercourse and public relation.
Objective 3: (extensive knowledge) train the students to have a broad range of knowledge and a open mind.
Objective 4: (independent spirit) t rain the students to have self-confidence, the capability of independent thinking, judgment and carrying out tasks.
Objective 5: (consciousness of working together in teams) train the students to have the abilities of communication and cooperation, to respect and be willing to accept different viewpoints.
Objective 6: (plasticity) train the students to adapt to reforms and changes in society, prepare them to deal with related different occupations.
Objective 7: (international vision) personal quality (qualification) needed for global times
Programme Features:
Have a solid foundation of knowledge in culture and science as well as basic theory of the profession, be familiar with the media especially new media communication techniques, understand the politics, laws and regulations of communication and the international operation rules, pay equal importance on theory and application.
Educational Requirement:
The objective system of each course is composed of a corresponding set of cultivation purposes, which are the appropriate knowledge, ability and quality that students are supposed to gain.
(Knowledge Structure
A1 Fundamental knowledge of literature, history, philosophy and art;
A2 Fundamental knowledge of social science research methods;
A3 Fundamental and frontier knowledge of natural science and engineering;
A4 Fundamental knowledge of mathematics and logic;
A5 Core knowledge of communication professional area;
A6 Knowledge of specialized technique;
A7 Media economic and management knowledge;
A8 Cross-cultural, international knowledge.
Ability Requirements
B1The ability of clear thinking and accurate language expression;
B2 The ability of discovering, analyzing and solving problems;
B3 The ability of critical thinking and independent working;
B4 The ability of cooperating and communicating with different people;
B5 Preliminary aesthetic ability on the literary and artistic work;
B6 At least one foreign language proficiency;
B7 The capacity for lifelong learning
B8 Organizational and management capacity;
B9A sense of innovation and creativity;
B10 Analytical writing skills;
B11 Directing and producing television programs;
B12 Web editing and proofreading software application;
B13 Communication creativity and planning skills.
Quality Requirements
C1 Ambitious, strong-willed—with the pursuit of civilization heritage, the truth, the rejuvenate of nation, as well as the benefit of human race;
C2  Diligent, pragmatic, down to earth, hard working, excellence striving;
C3 Physical and mental harmony, open-minded—with good physical and mental quality, as well as the tolerant mentality of multicultural and broad international perspective;
C4 Quick thinking, innovative awareness——diligent in thinking, good at research, with strong interest in innovation, full of curiosity and desire to solve problems;
C5Noble values—with the correct legal awareness, professional ethics and a strong sense of social responsibility, as well as strong initiative, responsible and cooperative awareness.
Degree Conferred: Bachelor of Arts
Main Courses:
Basis of News, Introduction of communication, News interviews and writing, Television program editing and producing, Software applications of internet editing, Communication politics, Law and regulations, Operation and organization of media, Chinese and foreign news and communication history, news editing, News commentary etc.
Featured Course:
Bilingual Courses: International TV,Financial News
Research Courses: Chinese and Foreign News and Communication History, Internet Communication,
Seminar: News Commentary,Media Culture
Innovation Practice Courses: Research method on social science, Television program editing and producing, Software applications of internet editing
Entrepreneurship Education Courses: Media Management and Administration, Introduction of Animation Culture and Industrial Development
 


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