Electronic Business
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Programme Code: 110209     Duration4 years

Educational Objectives:

This major aims to cultivate inter-disciplinary talents with solid theoretical foundation, meeting the needs of society and economic development, with capabilities of e-commerce system design, implementation and operation, and e-commerce service application, as well as the spirit and ability of "innovation, entrepreneurship, creation ".

    Objective 1:[Solid Fundamental Knowledge] solid professional theories, technology, methods and other fundamental knowledge; advanced methods of analysis, design, operation and management of E-business system through experiments and practice; and be well prepared for the application of fundamental knowledge in E-business engineering practice.

    Objective 2: [Problem-solving Ability] to solve practical and enterprise operational problems with E-business related technologies and management methods in a creative way.

    Objective 3: [Teamwork & Leadership] teamwork communication and cooperation, and leadership ability in the E-business practical fields.

    Objective 4: [Perceptibility of Business Management] Perceptibility of business management in the IT environment, and comprehension of business process.

    Objective 5: [Professional Social Impact Assessing Ability] professionally practical ability in the university and social competitiveness in related work after graduation, and to maintain the influence of this speciality in the society.

    Objective 6: [Global Awareness] to maintain a clear sense in the global environment, and to fulfill their duties competitively and responsibly.

Objective 7: [Lifelong Learning Ability] Graduates majoring in E-business are qualified for all kinds of professional careers including e-commerce businesses, IT companies, other types of large and medium-sized enterprises, service industries including banking, securities, telecommunications and other businesses and government agencies. They can pursue their studies for master’s degree in e-commerce, computer science and technology, management, finance and other academic areas and they possess the lifelong learning ability.

Programme Features:

    1. The speciality will stick to the engineering concept of “conceive-design-implement-operate” (CDIO), and cultivate students with a solid E-business theoretical base, design and implementation ability of E-business system, application ability of E-business service, spirit and ability of innovation, entrepreneurship and creation.

    2. The speciality will explore enterprise operation in the IT environment, and cultivate students capable of computer and internet technology, software development technology, network marketing, electronic finance and payment, logistics and supply chain management, enterprise management, ERP principle and application, international trade and other professional knowledge and skills required in E-business.

    3. Based on the platform courses, the speciality will set modules including business intelligence, E-finance and marketing management, and the students can choose these courses and make adjustment according to needs of the society and self-development to improve their special competitiveness.

    4. The speciality will devote itself to cultivating international E-business talents through joint and exchange education with well-known universities home and abroad, and provide E-business talents for various industries and the society from South China.

Educational Requirement:

Each course has a corresponding educational objective in terms of the relevant knowledge, ability and quality that students are supposed to gain.

Knowledge Structure

A1 Fundamental knowledge of literature, history, philosophy and art;

A2 Fundamental knowledge of social science research methods;

A3 Fundamental and frontier knowledge of natural science and engineering;

A4 Fundamental knowledge of mathematics and logic;

A5 Core knowledge of electronic business;

A6 Eletronic business expertise;

A7 Knowledge of economics and management;

A8 Cross-cultural, international knowledge.

A9 Knowledge of finance and network finance.

Ability Requirements

B1The ability of clear thinking and accurate language expression;

B2 The ability of discovering, analyzing and solving problems;

B3 The ability of critical thinking and independent working;

B4 The ability of cooperating and communicating with different various people;

B5 Preliminary aesthetic assessing ability on the literary and artistic work;

B6 Proficiency in at least one foreign language;

B7 The capacity for lifelong learning

B8 Organizational and managemental capacity;

B9 A sense of innovation and creativity;

B10 Analytical writing skills.

B11 The ability to apply E-business technology;

B12 Business management skills.

Quality Requirements

C1 Ambitious, strong-willed—with the pursuit of civilization heritage, the truth, the rejuvenation of nation, as well as the benefit of human race;

C2  Diligent, pragmatic---down-to-earth, hard working, excellence striving;

C3 Physical and mental well being, open-minded—with good physical and mental quality, as well as the tolerant mentality of multiculture as well as a broad international perspective;

C4 Quick thinking, innovative awareness——diligent in thinking, good at research, with strong interest in innovation, full of curiosity and eager to solve problems;

C5Noble values—with the correct legal awareness, professional ethics and a strong sense of social responsibility, as well as strong initiative, sense of responsibility and cooperative awareness.

Degree Conferred: Bachelor of Management Science

Main Courses:

Introduction to E-Business, Database Principles and Applications, High-level Programming Language (Java), Security & Confidentiality of E-commerce, Website Planning & Design, Theory & Application of ERP, Network Marketing, Electronic Money & Payment System, Network Finance, Supply Chain Management

Featured Courses:

Courses Taught in English Finance, High-level Programming Language (Java)

Bilingual Courses Principles of Management, Statistic, Financial Report Analysis, Purchasing and supply managementMobile Commerce

Research Courses Forefront of E-Business, Data Mining

Seminar Courses Introduction to E-Business, Principles of Management, Mobile Commerce

Innovation Practice CoursesNetwork Marketing, Principle & Application of Technology Innovation, Electronic Money & Payment System

Entrepreneurship Education CoursesE-Commerce Business Models & Entrepreneurship


Download Detailed Schedules

Electronic Business.pdf