Tourism Management
Programme Code: 110206      Duration4 years
Educational Objectives:
This major cultivates students who master basic theory of Economics and Management, have relevant theoretical knowledge and skills in international tourism management field. This major trains the professionals who are familiar with international tourism industry development trend, possess a broad spectrum of knowledge, and have good actual operation ability, adaptation ability and presentation skills, honesty and integrity, foreign language proficiency and good computer application skills.
Objective 1: [Foundations] Train students to grasp solid knowledge of tourism management, including basic theory and tourism system, cultivate students’ fundamental quality of managing and serving in tourism industry, enable them to master practical skills, academic research methods, and basic principles.
Objective 2: [Academic Research] Train students to learn and research, enable them to do preliminary academic research by literature analysis and case study.
Objective 3: [Problem Solving] Cultivate students’ keen observation ability and solid practical operation ability,  familiarize students with the main business and management process in tourism enterprises through exercitation, enable them to independently complete all departments’ management and practice work in tourism industry.
Objective 4: [Teamwork & Leadership] Train students to have teamwork communication and collaboration capabilities, teach them communication abilities, public relations capabilities, team spirit, innovation and decision-making capabilities, and thus enable them to lead in actual tourism m management.
Objective 5: [Societal Impact Assessing Abilities] Train students to correctly assess the related impacts of tourism service, operation and management on people’s daily life, social & economic development fields , and to constantly promote this major’s influence on society.
Objective 6: [Language & Business Skills] Train students to maintain a clear awareness, strengthen language competence especially English, to enable students to communicate, cooperate and cope well in Chinese and foreign business communication.
Objective 7: [Intercultural competence & Global Awareness] Develop students' intercultural interflow, communication and tolerance ability, to make them adapt to the working atmosphere in international hotel chains and tourism enterprise groups.
Objective 8: [Lifelong Learning] The graduates of tourism management major have good competition in large domestic and international hotel management group, relevant consulting firms, large and medium-sized tourism enterprises, conference and exhibition firms, tourism administration department, universities and colleges, research institute and academy, they also could proceed to the master tourism management degree or relevant major degree. Cultivate graduates with the basic ability for a variety of career experiences and life-long learning.
Programme Features:
The specialty links theory with practice so that the discipline can sustain its internationality, applicability and superiority. With the cooperation with world famous hotel management industry group, tourism enterprise groups, world famous tourism management education research organizations and administrative departments, our graduations can exercise the leadership of international hotel and tourism management, learn the advanced tourism development theories and practice experiences, practise comprehensive tourism and hotel management abilities, and have related vocational techniques and experience. They can also pursue master or doctor degree related to tourism management.
Educational Requirement:
Each course has a corresponding educational objective in terms of the relevant knowledge, ability and quality that students are supposed to gain.
Knowledge Structure
A1 Fundamental knowledge of literature, history, philosophy and art;
A2 Fundamental knowledge of social science research methods;
A3 Fundamental and frontier knowledge of natural science and engineering;
A4 Fundamental knowledge of mathematics and logic;
A5 Core knowledge in professional area of tourism management;
A6 Knowledge of specialized technique;
A7 Managemental knowledge;
A8 Cross-cultural, international knowledge.
Ability Requirements
B1The ability of clear thinking and accurate language expression;
B2 The ability of discovering, analyzing and solving problems;
B3 The ability of critical thinking and independent working;
B4 The ability of cooperating and communicating with different various people;
B5 Preliminary aesthetic assessing ability on the literary and artistic work;
B6 Proficiency in at least one foreign language;
B7 The capacity for lifelong learning
B8 Organizational and managemental capacity;
B9A sense of innovation and creativity;
B10 Analytical writing skills.
Quality Requirements
C1 Ambitious, strong-willed—with the pursuit of civilization heritage, the truth, the rejuvenation of nation, as well as the benefit of human race;
C2 Diligent, pragmatic---down-to-earth, hard working, excellence striving;
C3 Physical and mental well being, open-minded—with good physical and mental quality, as well as the tolerant mentality of multiculture as well as a broad international perspective;
C4 Quick thinking, innovative awareness——diligent in thinking, good at research, with strong interest in innovation, full of curiosity and eager to solve problems;
C5Noble values—with the correct legal awareness, professional ethics and a strong sense of social responsibility, as well as strong initiative, sense of responsibility and cooperative awareness.
Degree Conferred: Bachelor of Management Science
Main Courses:
Introduction to tourism, Hospitality Management, Principles of Marketing,Hotel Management principle, Recreational and Entertaining Industry management, Tourism resources development and management, Principles of tourism planning, Tourism and hotel industry information system, Hospitality industry financial accounting, Tourism Professional Development and Entrepreneurship Education
Featured Courses:
Courses Taught in English: Front  Office  and  Housekeeping  Management
Bilingual Courses: Hospitality Management, Principle of Marketing, Hotel industry financial accounting, Tour Guide business,Food and Beverage Operation and Management,Business Communication, Beverage Service and management, Introduction to Event Tourism
Research Courses: Tourism Economics、International Hospitality Strategy、Tourism Investment and Project Evaluation
Seminar Courses: Status and Trends of tourism,Hotel Management principle,Recreational and Entertaining Industry Management
Innovation Practice Courses:Hospitality and Tourism Student Seminar,Opera software system design,Opera reservation and reception system operation,Opera accounting management system operation,Food and beverage design and production,Food and beverage design and production,Cocktail and tea ceremony,Graduation Practice
Entrepreneurship Education Courses: Tourism Professional Development and Entrepreneurship Education
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