Business Administration (Business Management, Human Resource Management, Marketing, Financial Management) (For Art Students)
Programme Code: 1102          Duration4 years
Educational Objectives:
This programme aims at producing modern high-level talents of Business Administration, who have overall development in moral, intellectual, physical and aesthetic aspects and who are adaptive to social economic development. In addition, students are trained to become high-standard business management talents who possess professional theory and practice in relation to Business Administration, as well as proficient English and computer literacies. Graduates can engage in professional management work in large and medium-sized state-owned enterprises, foreign-invested enterprises, private enterprises and government economic management departments and other units. Also they can continue to postgraduate studies
Objective 1: [knowledge] Students should possess a solid theoretical foundation of economics and management and have a sound command of knowledge in management, mathematics, economics, behavioral science as well as business and management practices;
Objective 2: [specialized skills] Students should possess a global vision, proficiency in English, good oral and written communication skills, management information literacy, perceptibility to business or management-related issues, and have the ability to identify and analyze management behaviors;
Objective 3: [general abilities] Students should possess good interpersonal communication skills for team-work and cooperation spirit, innovation and learning capability, problem analyzing and solving ability.,spirit of team-working and cooperation,capability of innovating and learning,abilities to analyze and solve problems;
Objective 4: [internal personalities] Students should possess high integrity, strong sense of responsibility and initiation, and have the potential for taking leading roles and readiness to shoulder social responsibility.
Specialty Features:
Business Administration Program was rated as the “National Featured Specialty” and “Guangdong Provincial Famous Specialty”. It is featured by turning out highly qualified business professionals with “solid foundation, broad knowledge, strong adaptability, outstanding innovation ability, and global vision”. The program, based on South China, is well known for its strong appeal to applicants, being well-rated by the society, high employment rate for graduates and great contribution to the community. The graduates are characterized by their down-to-earth, hardworking spirit and strong sense of responsibility.
Educational Requirement:
The objective system of each course is composed of a corresponding set of cultivation purposes, which are the appropriate knowledge, ability and quality that students are supposed to gain.
Knowledge Structure
A1 Fundamental knowledge of literature, history, philosophy and art;
A2 Fundamental knowledge of social science research methods;
A3 Fundamental and frontier knowledge of natural science and engineering;
A4 Fundamental knowledge of mathematics and logic;
A5 Core knowledge of a certain professional area;
A6 Knowledge of specialized technique;
A7 Managerial knowledge;
A8 Cross-cultural, international knowledge.
Ability Requirements
B1The ability of clear thinking and accurate language expression;
B2 The ability of discovering, analyzing and solving problems;
B3 The ability of critical thinking and independent working;
B4 The ability of cooperating and communicating with different various people;
B5 Preliminary aesthetic ability on the literary and artistic work;
B6 At least one foreign language proficiency;
B7 The capacity for lifelong learning
B8 Organizational and managerial capacity;
B9A sense of innovation and creativity;
B10 Analytical writing skills.
Quality Requirements
C1 Ambitious, strong-willed—with the pursuit of civilization heritage, the truth, the rejuvenate of nation, as well as the benefit of human race;
C2  Diligent, pragmatic, down to earth, hard working, excellence striving;
C3 Physical and mental harmony, open-minded—with good physical and mental quality, as well as the tolerant mentality of multicultural and broad international perspective;
C4 Quick thinking, innovative awareness——diligent in thinking, good at research, with strong interest in innovation, full of curiosity and desire to solve problems;
C5Noble values—with the correct legal awareness, professional ethics and a strong sense of social responsibility, as well as strong initiative, responsible and cooperative awareness.
Degree Conferred: Bachelor of Management Science
Main Courses:
Microeconomics, Macroeconomics, Management, Accounting, Principles of Marketing, Organizational Behavior, Human Resource Management, Financial Management, Corporate Strategic Management, Managerial Statistics, Operations Research
Featured CourseBusiness Administration:
Bilingual Courses: Consumer Behavior
Research Courses: Consumer Behavior
Seminar: Business Negotiation
Innovation Practice Courses: Simulation of Business Operation(1)(2)
Entrepreneurship Education Courses: Entrepreneurial Management
Featured CourseHuman Resource Management:
Courses Taught in English: Managerial Communication
Bilingual Courses: Organization Theory and Design
Research Courses: Strategic Human Resource Management
Seminar (including freshmen seminars and thematic seminars): Human Resource Management Development
Innovation Practice Courses: Entrepreneurial Management,Simulation of Business Operation(1)(2)
Entrepreneurship Education Courses: Career Designing
Featured CourseMarketing:
Courses Taught in English: International Marketing
Bilingual Courses: Services Marketing
Research Courses: Marketing Planning
Innovation Practice Courses: Simulation of Business Operation(1)(2)
Entrepreneurship Education Courses: Entrepreneurship Management
Featured Course (Financial Management):
Bilingual Courses: Financial Modeling,International Financial Management
Research Courses: Corporate Finance Case Study
Innovation Practice Courses: Financial Modeling,Simulation of Business Operation(1)(2)
Entrepreneurship Education Courses: Entrepreneurial Management
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